SEO For Dummies: An Interview With A Search Engine Optimization Expert
December 12, 2011 by Jim Host
Filed under SEO for dummies
SEO For Dummies: An Interview With A Search Engine Optimization Expert
|
 List Price: $0.99 Sale Price: Too low to display. Availability: unspecified 
|
Product Description
This audio clip is provided as an “add-on” to the “Guerilla Marketing” five-part audio program. Nicholas and I are fortunate to interview the Greg, the owner of a search engine optimization firm. In this interview, Greg shares secrets about search engine optimization based on his experience helping large and small companies grow. The purpose of this bonus recording is to provide guidelines to help you get the most out of your search engine to drive more customers to your Website.
You will learn about
• Differentiating scams from good search engine
• Two SEO websites that Greg visits on a daily basis
• Differentiating scams from good search engine optimization companies
• Common mistakes to avoid
• Best ways to get links from others
• Tags, metatags, keyword placement, hyperlinks, etc.
• What Google provides
• Avoiding spamming and negative points
• Helpful software tools
• Importance of keeping customer list fresh.
If you set up your Website and pages by following the guidelines you just heard, you will be able to get the most out of your search engine, drive customers to your Website, and make more money. If you would like one on one help in this area contact www.hardtofindseminars.com at 858-274-7851.
Details
No features available.
Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO (Wrox Professional Guides)
December 11, 2011 by Jim Host
Filed under Advanced SEO Tips
Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)
|
 List Price: $39.99 Sale Price: $11.99 Availability: Usually ships in 24 hours Eligible For Free Shipping
|
Product Description
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
SEO enhancements that can easily be applied to an existing web site
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Details
No features available.
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
November 29, 2011 by Jim Host
Filed under Advanced SEO Tips
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
|
 List Price: $39.99 Sale Price: $19.94 Availability: Usually ships in 24 hours Eligible For Free Shipping
|
Product Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Details
No features available.
Winning Results with Google AdWords Second Edition
| Brand: | |||
| Average Rating |
|
Run a Profitable Google AdWords Campaign
Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
- Create strategic groups of ads and keywords
- Understand Google’s Quality Score ad ranking system and quality-based bidding
- Use the keyword tool to your advantage
- Develop a successful bidding strategy
- Write, test, and refine winning ads
- Filter out inappropriate prospects
- Expand proven ad campaigns
- Measure success using Google Analytics and other methods
- Increase conversion rates
Make Easy Money with Google Using the AdSense
| Brand: | |||
| Average Rating |
|
Get your Web site to show you the money by using Google to draw more eyes–and wallets–to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you’ll learn all about Google’s AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people–Claude, Stef, and Anita–as they learn to create money-making blogs and Web sites. Through their experiences, you’ll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Designing online auctions with past performance information An
| Brand: | |||
| Average Rating |
|
This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
We investigate the value of past performance information in the context of keyword advertising auctions, where advertisers differ both in valuation-per-click and in the numbers of clicks they can generate (their performance). We focus on weighted unit-price-contract (UPC) auctions, in which bidders bid unit prices and pay accordingly if they win, and their bids are weighted by factors based on their own past performance. We characterize the efficient and the revenue-maximizing weighting factors and apply our framework to study Yahoo!’s and Google’s auction designs, each of which can be viewed as a special case of weighted UPC auctions. more info
Google Advertising Tools Cashing in with Adsense Adwords
| Brand: | |||
| Average Rating |
|
Google Advertising Tools from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs
Once you’ve read all four parts, you’ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Google Advertising Tools Cashing in with AdSense and
| Brand: | |||
| Average Rating |
|
You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign’s performance
Grow Your Business with Google AdWords 7 Quick
| Brand: | |||
| Average Rating |
|
Become a market leader in under 6 months—powered by Google AdWords™!
If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!
There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by
- Developing a winning strategy
- Coming up with killer keywords
- Launching an AdWords™ campaign
- Writing an attention-grabbing ad
- Tracking clicks and converting them to sales
When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.
Professional Search Engine Optimization with PHP A Developer’s
October 7, 2009 by Jim Host
Filed under Advanced SEO Tips
| Brand: | |||
| Average Rating |
|
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard. more info
