The Truth About Search Engine Optimization
December 17, 2011 by Jim Host
Filed under Advanced SEO Tips
The Truth About Search Engine Optimization
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Product Description
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.
You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.
This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including
- The truth about page rankings
- The truth about best SEO practices and SEO no-no’s
- The truth about link love, keywords, and tags
Introduction vii
Foreword by Fredrick Marckini ix
Part I: The Basics of Search
Truth 1: Getting noticed by spiders, robots, and crawlers 1
Truth 2: Learn to do the Google dance 5
Truth 3: It's not about traffic—it's about qualified traffic 9
Truth 4: Your reputation is on the line 13
Part II: The Truth About Being Site-Specific
Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17
Truth 6: SEO is not an afterthought 21
Truth 7: SEO results aren't immediate or lasting 25
Truth 8: You don't have a homepage anymore 29
Truth 9: Think like a publisher, even if you're not 33
Truth 10: Site and page design count 37
Truth 11: Write for users and search engines will follow 41
Truth 12: Keywords are key 45
Truth 13: Use analytics and keyword research tools 49
Truth 14: Site stats share the bad news, too 53
Truth 15: Think twice about hot new technologies 57
Truth 16: Content management systems matter—a lot 67
Part III: Tag, You're It!
Truth 17: What's in a title? Everything… 65
Truth 18: The relative importance of meta tags 71
Truth 19: Tag images, audio, video, and other media 75
Part IV: The Truth About Links
Truth 20: Some links are more equal than others 79
Truth 21: Building links through online directories 83
Truth 22: Using SEO PR as a link strategy 87
Truth 23: The jury is out on paid links 91
Truth 24: Share and share alike: Reciprocal linking 95
Truth 25: Ads are links, too 99
Truth 26: Build your site in a good neighborhood 103
Truth 27: Blogs are a terrific link strategy 107
Truth 28: Putting the kibosh on link love with nofollow links 111
Part V: You Call That a Search Engine?
Truth 29: Search is going vertical 115
Truth 30: Everyone is local somewhere 119
Truth 31: Get listed to get vertical 125
Truth 32: Optimize off-site searches 129
Truth 33: Universal search and personalized search 133
Part VI: Get a Social Life
Truth 34: Blogs are built for SEO 137
Truth 35: RSS feeds "feed" SEO efforts 141
Truth 36: Users will create content for you 145
Truth 37: Tag images, video, links, and other media 149
Part VII: Search Ranking
Truth 38: Being #1 ain't what it used to be 153
Truth 39: Don't live and die by PageRank 157
Truth 40: Wag the long tail 161
Part VIII: The Truth About SEO Management
Truth 41: In-house or outsource? 165
Truth 42: Hiring a great search professional 169
Truth 43: Great SEOs sweat the small stuff 173
Part IX: Don't Be Evil
Truth 44: Beware blackhat SEO 177
Truth 45: Search engines frown on keyword stuffing and spam 181
Truth 46: Don't cultivate link farms 185
Truth 47: It's very difficult to get unbanned 189
Truth 48: Moving to a new domain is stressful 193
Part X: Going Beyond
Truth 49: Global SEO 197
Truth 50: Mobile SEO is more important than ever 201
Truth 51: Sometimes you don't want to be found 205
About the Author 208
Note: Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.
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SEO Tips, Tutorials, and Truth and tools you need
June 20, 2010 by Jim Host
Filed under Advanced SEO Tips
hothot.ath.cx This is “SEO Elite” a tool that everyone successful webmaster uses! give it a check today as it has done wonders for us
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Great SEO Tips That Work
May 13, 2010 by Jim Host
Filed under Advanced SEO Tips
When it comes to Search Engine Optimization also known as SEO almost all website technicians have heard of it and wish that they could do it as well. Well guess what, SEO is possible to do to your website, you just have to keep in mind that SEO isn’t all the website is made up of. You will also have to keep up with the website in general and not focus too much on the SEO where the web page gets outdated.
First you have to focus on the keywords. A keyword is the word that you will be using a lot in the Web page text. In 250 word texts on your web page use the keyword about 5-15%, You may think that there is no such thing as using a keyword in your web page text too many times, but the truth is that you can. Using the keyword in your web page text too many time can create the negative effect from what you are wanting. You may discourage people away from your web page and they may not be able to find it if you use that keyword too many times.
When it comes to great SEO tips that work something else to concentrate on is maybe to find someone who will compose the SEO text for your website for you, you could pay a friend or family member a little bit of extra money to write the SEO text for you, make sure you tell them exactly what you want and what you are looking for and if the first time they mess up, or perhaps even the second time isn’t quit what you want, don’t discourage them away from it because at least you have the base of some type of SEO script to go by. Nothing will be the way you want it unless you do it, so of course there will be a bit of editing to do to an SEO if you have someone else do it.
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SEO Tips and Tricks – Drive Your Site to the Top
January 30, 2010 by Jim Host
Filed under Advanced SEO Tips
Do you expend your time looking for SEO tips online? How do you identify which SEO tips to trust? The truth SEO changes so fast that yesterday’s SEO tips are old news by today. To be an expert search engine optimizer you must be one step ahead. Always looking for optimization tips that improve your sites efficiency.
There are some SEO tips that will never alter and will always be applicable to your SEO efforts. These free tips will take time but will act as a magnificent investment in your business. The SEO tips that I am going to share with you today are based on linking strategy and keywords integration.
Linking Strategy:
You see lot of search engine optimizers or site owners that are new to the industry that focus all their labors on building inbound links to their home pages. This is not correct and will decline your link building effectiveness.
Before I go into how you are supposed to build links and where those links should be pointing, I want to make clear about what an effective link is. An effective link should come from a relevant page, a page that is based on a theme of a page you are linking to. The link must also come from a page with high Page Rank, this may be difficult at first but will improve as your site builds credibility. Finally a link should also be anchored with your targeted keywords, this will increase your keyword authority.
So where these links should be pointing. Well you be supposed to create a page based on one or two targeted keywords. Then you should effort to create quality links to each page that you create. So if you had 30 keywords you wanted to target you would have to create 20 – 30 pages with links going back to all of them. This is what is known as deep linking and will immensely improve your search engine marketing campaign.
Keyword Integration:
Integrate your keyword phrases into each page’s unique Title tag. Title tags are important because they’re given a lot of power to every search engine. Make sure that it precisely reflects the content of the page it’s on, while also using the keyword phrases people might be using at a search engine to find your stuff.
These SEO tips and tricks are those tips and tricks that will never change and tips that if completed right will leave you in advance of most competition. The main thing to remember is relevancy. The more relevant your link and keywords the more useful it will be.
As I said at the start of the article, most SEO tips will change and modify as time goes on but relevant, high quality, anchored links deep linking to your site and integrate keyword phrases into each page’s unique Title tag is something that will not be changing anytime soon.
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The Truth About PayPerClick Search Advertising
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Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for
• The truth about the search tax
• The truth about competitive and network click fraud
• The truth about testing and expansion
The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer’s attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.
This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.
To win in today’s SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.
As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only. For details on the offer see kevinlee.net/book or the inside front cover of the book.
The Truth About Search Engine Optimization
October 16, 2009 by Jim Host
Filed under Advanced SEO Tips
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| Average Rating |
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“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.
You will learn how to set realistic goals for search optimization… attract qualified traffic, not just any site visitors… incorporate search engine optimization into both new sites and redesigns… write for users… implement search-friendly content management… avoid problems with rich content technologies such as Flash and AJAX… create metatags that actually work… use public relations, blogging, and other techniques to drive traffic… budget and manage search optimization projects… and much more.
This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including
- The truth about page rankings
- The truth about best SEO practices and SEO no-no’s
- The truth about link love, keywords, and tags
Introduction vii
Foreword by Fredrick Marckini ix
Part I: The Basics of Search
Truth 1: Getting noticed by spiders, robots, and crawlers 1
Truth 2: Learn to do the Google dance 5
Truth 3: It’s not about traffic–it’s about qualified traffic 9
Truth 4: Your reputation is on the line 13
Part II: The Truth About Being Site-Specific
Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17
Truth 6: SEO is not an afterthought 21
Truth 7: SEO results aren’t immediate or lasting 25
Truth 8: You don’t have a homepage anymore 29
Truth 9: Think like a publisher, even if you’re not 33
Truth 10: Site and page design count 37
Truth 11: Write for users and search engines will follow 41
Truth 12: Keywords are key 45
Truth 13: Use analytics and keyword research tools 49
Truth 14: Site stats share the bad news, too 53
Truth 15: Think twice about hot new technologies 57
Truth 16: Content management systems matter–a lot 67
Part III: Tag, You’re It!
Truth 17: What’s in a title? Everything… 65
Truth 18: The relative importance of meta tags 71
Truth 19: Tag images, audio, video, and other media 75
Part IV: The Truth About Links
Truth 20: Some links are more equal than others 79
Truth 21: Building links through online directories 83
Truth 22: Using SEO PR as a link strategy 87
Truth 23: The jury is out on paid links 91
Truth 24: Share and share alike: Reciprocal linking 95
Truth 25: Ads are links, too 99
Truth 26: Build your site in a good neighborhood 103
Truth 27: Blogs are a terrific link strategy 107
Truth 28: Putting the kibosh on link love with nofollow links 111
Part V: You Call That a Search Engine?
Truth 29: Search is going vertical 115
Truth 30: Everyone is local somewhere 119
Truth 31: Get listed to get vertical 125
Truth 32: Optimize off-site searches 129
Truth 33: Universal search and personalized search 133
Part VI: Get a Social Life
Truth 34: Blogs are built for SEO 137
Truth 35: RSS feeds feed SEO efforts 141
Truth 36: Users will create content for you 145
Truth 37: Tag images, video, links, and other media 149
Part VII: Search Ranking
Truth 38: Being #1 ain’t what it used to be 153
Truth 39: Don’t live and die by PageRank 157
Truth 40: Wag the long tail 161
Part VIII: The Truth About SEO Management
Truth 41: In-house or outsource? 165
Truth 42: Hiring a great search professional 169
Truth 43: Great SEOs sweat the small stuff 173
Part IX: Don’t Be Evil
Truth 44: Beware blackhat SEO 177
Truth 45: Search engines frown on keyword stuffing and spam 181
Truth 46: Don’t cultivate link farms 185
Truth 47: It’s very difficult to get unbanned 189
Truth 48: Moving to a new domain is stressful 193
Part X: Going Beyond
Truth 49: Global SEO 197
Truth 50: Mobile SEO is more important than ever 201
Truth 51: Sometimes you don’t want to be found 205
About the Author 208
Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071.
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